Hermoves - a sport ireland initiative

This film called “Its Complicated” was released on International Day Of The Girl.

The goal of this film was to highlight the reasons why teenage girls have a complicated relationship with sport. We achieved this by listening to the teenage girls and ensuring their voices were at the centre of it all.

Creative Agency - Ringers Creative.

Art Direction:

Edel Quinn

Rachel Furlong

Copywriters:

Bobby Byrne

Ava Power.

Strategist: Jenny Murphy

Client service- Kathleen Healy

Production: Motherland

Director: Tara O Callaghan

DOP: Ignas Laugalis

Sport Ireland:

Hannah Craig

Nora Stapelton

Bethany Carson

Anne McCarthy